Wednesday, August 26, 2020

American and Chinese Business Cultures Free Essays

string(119) It is seen as a courteous motion in the two societies to pause for a moment and view the business card before putting it away. The American and Chinese business societies have huge contrasts that meddle with the manner in which business is done. The businessmen in the two districts have certain practices and qualities that are considered as standard. The distinctions in the two business societies have prompted some reasonable and effective undertakings to be turned down because of a misconceptions or clashes that were experienced dependent on the business social contrasts. We will compose a custom article test on American and Chinese Business Cultures or on the other hand any comparable point just for you Request Now There are different likenesses found between the two business societies and one similitude is the severe adherence to timetables and time the executives. The two business societies esteem their time and they guarantee that it is spent carefully. Inability to oversee time in the two societies is viewed as an offending motion and an indication of lack of regard. In addition, another similitude is the specialty of thankfulness that is exceptionally respected and the regard given to the senior agents in gatherings when they are being tended to. There are a few remarkable contrasts that unmistakably exist between the two business societies and they impact the way wherein business is completed in these nations. For example in the Chinese business culture, organizations are possessed and overseen inside the family paying little heed to their capabilities and experience. Data in regards to the exhibition of the organizations is treated as classified and when they need assets for their organizations they scan for it from their loved ones or inside the private area. Americans then again, look for assets from both the private and open divisions to fund their business. They likewise uncover all the data about their organizations making it open for general society to examine and break down it. Moreover, their organizations are controlled by qualified experts. 1. 0 Introduction Culture is an intricate method of living that is created by numerous individuals everywhere throughout the world. It is given starting with one age then onto the next throughout the years for it to be kept up. It is significant that culture is involves the qualities and standards followed by a gathering of individuals in a general public and it portrays the manner in which those individuals ought to carry on and treat each other as they live respectively amicably (Bucknall, 2000). It similarly characterizes the idea of the individuals in that society and how they identify with the remainder of the world. The way of life of a specific people portrays how they can identify with another gathering with a culture that is very unique. The more the distinctions that exist between the two societies the more troublesome it is for the two social orders to live respectively and collaborate. On a similar note, the odds of mistaken assumptions increment when two societies contrast incredibly in their qualities, standards and different attributes. Furthermore, clashes likewise increment exponentially when the two social orders have not had any associations among them (Gertmenian, n. d). The American and the Chinese business societies are a genuine case of societies that are extraordinary and that consistently connect with numerous difficulties and mistaken assumptions confronting them. Businessmen who have been attempting to wander into the two economies have been confronted with a few difficulties. A portion of these specialists have started a new business adventures with next to zero data about the social contrasts between the two business societies (Chen, 2003). Their business thoughts and adventures have fizzled regardless of their abilities and guarantee of achievement and benefit. The reasons that have been refered to for the disappointment of such gainful endeavors are the absence of comprehension of the distinctions in the way of life between the Americans and the Chinese. Business openings keep on expanding in the Chinese area and this is drawing in a great deal of Americans to accept up these open doors. This businessmen need to comprehend the various viewpoints that lie between the two societies and the business behavior that is required from them once they are in China. It bears taking note of that the Chinese people group likewise needs to comprehend the American culture with respect to the strategic approaches so as to limit the odds of mistaken assumptions and contradictions. Information on the two unique societies is essential to the accomplishment of the business. Considering this view this paper will equitably talk about four similitudes and four contrasts between the American and Chinese business societies. 2. 0 Similarities between the American and the Chinese Business Culture The American and Chinese business culture however delineated in two distinct nations, share a few likenesses in the manner in which they work. These likenesses are shared through their techniques and center that the two of them have in doing business effectively. The likenesses that they share are autonomous and are not affected by the conduct or culture of the one another. These likenesses are anyway grounded in the manner their other social practices that they have created and kept up throughout the years. a) Business Meetings This is one of the comparative highlights as in the two business societies hold conferences to talk about business connections between the organizations. The conferences may appear as snacks or meals or they may once in a while be done in the workplaces. The gatherings are typically organized ahead of time and they now and then require some type of writing that is sent to every one of the welcomed visitors (Kwintessential, n. d). The gatherings are typically orchestrated on ordinary working days to abstain from burdening the various gatherings joining in and the clothing standard is normally inferred by various factors however as a rule it is formal. The correct relationship is first made in quite a while to take into account the advancement of the business bargain. It merits referencing that in the two societies conferences generally include the shaking of hands when they are being acquainted with one another and it shows that they are in understanding. The shaking of hands is taken to be an indication of regard between the two gatherings. Business cards are traded during the gathering either toward the beginning or end of the gathering. It is seen as a neighborly motion in the two societies to pause for a moment and view the business card before taking care of it. You read American and Chinese Business Cultures in classification Papers When business is being done between the two societies it is significant that the business cards are made bi-lingual to guarantee that the beneficiaries can understand them. Rewards are likewise offered during the conferences. In the Chinese culture green tea is typically offered in the majority of the gathering however a portion of the universal organizations additionally offer espresso as reward. In the American culture rewards as a rule comprise generally of espresso or tea. During the gathering selective guest plans in the two societies are made and every individual who goes to the gatherings needs to sit at an exact position distributed to them. There is typically a host in the gatherings who guarantees that the gathering goes on easily and that the visitors are very much facilitated (CBBC, n. d). b) Managing Time In both business societies time is of the quintessence a valid example. Among the Chinese conferences start on schedule and they take the planned time expected to guarantee that the motivation behind the gathering is accomplished. Time isn't squandered during the gatherings and they stay centered to the plan of the gathering. Reliability is accentuates and viewed as significant in the two societies and the chaperons are really urged to show up before the expected time. Moreover, in the Chinese business network showing up later than expected to any conference is viewed as an affront to different individuals. At the point when the gathering is a Chinese dinner, the visitors are encouraged to show up at any rate 15 minutes before the feast begins (Chinese Business Culture, n. d). The Americans then again generally work with tight calendars and they similarly esteem their time. They don't take it compassionate when the visitors who should be in the gathering show up later than expected. It is a typical practice to be approached to sit tight subsequent to showing up before the expected time for a gathering in the American culture as the host gets done with getting ready for the gathering. In the two societies conference are completed inside ordinary working hours that are between 8 am and 5pm (â€Å"Chinese Business Culture,† n. d) and is for the most part for the gatherings did inside the workplaces. Different gatherings that happen in the nighttimes like the supper gatherings are not expanded late into the night. c) Protocol In the two societies the position levels are carefully followed. The most senior individual is presented first and is normally alluded to by their last names and their positions, for example, Mr. or on the other hand Director (CBBC, n. d). This is normally significant and is viewed as an indication of regard for them. Their position might be given when they are being presented and every individual in the gathering is required to deliver them as indicated by their titles and position. Convention is additionally expected to be kept up in the guest plans with the senior individual given the front seat. The host ordinarily sits down that is put in the table and faces the entryway. The most senior individual in the gathering seats on the left half of the host at the center seat. The remainder of individuals in the gathering get their seating positions as per their status in a dropping way. Status in the Chinese business culture is significant particularly when the gathering includes state or government authorities. At the point when the presentations are being made the senior individual is presented first then the rest follow. At the point when business cards or endowments are being offered, it is obliging in the two societies to offer the senior individual in the gathering first (Saxon, 2007). In the American cultur

Saturday, August 22, 2020

A Simple Trick for Creative College Essay Topics Exposed

<h1>A Simple Trick for Creative College Essay Topics Exposed </h1> <p>Should you conclude you should talk around one of the banality exposition themes referenced beforehand, a phenomenal way to deal with recount to an increasingly predominant story is to focus on one explicit second and work starting there. At the point when you're expounding on yourself, be sure you incorporate words that clarify the feelings you're feeling at a few segments of the story. The following activity is to experience your proposals and figure out which one is going to bring about the most grounded article. The significant thought can turn into your title moreover. </p> <p>Let's experience the critical activities which will assist you with transforming an exceptional point into a significant paper. Bridget's exposition is very solid, yet there keep on being a couple easily overlooked details that could be improved. Stephen's paper is very compelling. </p> <p>When composing articles, it's easy to float away from the subject and go odd. To do this, you have to build up what explicitly you're concentrating on and the manner in which you'll structure your article. In this manner, expositions have come to be an indivisible part of scholastics. To find out about papers, it's imperative to perceive any reason why expositions are such a significant segment of scholastics. </p> <p>There's a commonplace school paper composing design you should follow. You may consider the way the straightforward APA necessities are fulfilled in APA Essay test. Thus, it's critical that you take a gander at the simple school exposition organizing rules, which are given beneath. Article group doesn't have anything to do with the genuine substance of the exposition, it is the manner in which you sort out and present it. </p> <h2> How to Get Started with Creative College Essay Topics?</h2> <p>Don't disregard to investigate t he entrance to assets the subjects that you consider. You could likewise request that our specialists give you a hand. Thus, such master will promptly adapt to whatever you may require. Our specialists want to help you. </p> <p>The point is very essential recorded as a hard copy school application expositions, you can likewise find out about composing a prosperous school application paper to discover more. In case you're applying to a school that doesn't acknowledge the Common App, you should respond to their exact article questions. In the event that you are looking for school article models, here's an incredible one below.</p> <p>Write unmistakably and show schools how you think and precisely what you will add to the grounds. School paper propose you've just assembled all the necessary archives and arranged to make it into school among the most incessant application article points. It is a scholarly spot so attempt to persuade the board that you are the opportune individual for them.</p> <h2>Lies You've Been Told About Creative College Essay Topics </h2> <p>Instead, focus on endeavoring to incorporate every one of the subtleties you can envision about your subject, which will make it less hard to pick what you should incorporate when you alter. Maybe you are hesitant to discover help since you were once conned by methods for a trick on-line help. All things considered, the arrangement isn't excessively evident here. </p> <p>For experimental writing papers, you need to discover something more than only an enormous enthusiasm for your point. One of indisputably the m ost problematic things recorded as a hard copy articles is concocting a phenomenal title. Keep perusing for additional tips on the most ideal approach to create an awesome school article, in any event, when you don't feel you have anything intriguing to expound on. Remember you may cause amusing pugnacious articles in the event that you to do a couple of things. </p> <h2> The Fight Against Creative College Essay Topics</h2> <p>An phenomenal school article can occur on a terrific stage. be that as it may, it can similarly as viably happen in regular daily existence. Disclose to us a subject which you've changed your head on over the most recent three decades. On the off chance that quality work is all you need, you should consider allowing us a chance to tail you and offer you with school article assist that with willing give you esteem for every penny you pay. You have the absolute best understanding or accomplishment in your life preceding heading off to col lege. </p>

Friday, August 21, 2020

Research Essay For Modernism Postmodernism Example

Research Essay For Modernism Postmodernism Example Research Essay For Modernism Postmodernism â€" Essay Example > PostmodernismStudent’s Name: Instructor’s Name: Course Code Name: Date of Submission: PostmodernismPostmodernism is a theory in art and architecture which has came about so as to solve the problems which were associated with the former modernism theory. Postmodernism deviates from the values of modernism (Milavanovic, 1995, p. 2). In architecture, post modernism is said to be the agent of kindling wits, reference and ornaments, hence the glamour, meaning and sustainability associated with postmodern art work (Vermuelen, Akker, 2010, p. 3). Robert venture is a famous postmodern architect whose works have continued to evolve a lot of interest up to date. Bruce Nauman is also a famous postmodern artist whose sculpture, video, neon, performance, photography and drawing works have earned him recognition globally. The works of the two artistes are relevant to postmodernism since they exhibit the characteristics of postmodernism. Postmodernism is associated with the following chara cteristics; appropriation, humour/playfulness, deconstruction, simulacra, self-reflexivity, eclecticism/pluralism, intertextuality and the fusion of high art work and low art work. Nauman’s works are characterized by humour, playfulness, irony and parody. On the other hand, Venturi’s works are characterized by pluralism, humour and deconstruction. The following paper compares the works of the two postmodern artistes, Robert Venturi and Bruce Nauman, with respect to the pluralism and humour associated with their works respectively. Robert Venturi is an architect who has been dubbed as the founder of postmodernism. Venturi was one of the architects who deviated from Modernist architecture in the 1950’s and assimilated aspects of postmodernism in his architectural designs (Kirby, 2006, p. 1). His design of the Guild House, Philadelphia in 1950 gave the architectural world a feeling of what postmodernism could offer. Figure 1. Guild House (Guild House, 2012, p. 1) As indicated ea rlier, postmodernism in architecture brought with it wits, ornament and reference which were associated with ancient architecture. As opposed to the modernism architecture, postmodernism architecture made vast use of symbols, aesthetics, meaning, hidden structure among others. In fact, there was no limit to what an architect could design since the limit was only determined by his creativity, imagination and his/her ability to explain his/her actions scientifically hence being able to give meaning (Kahl, 2008, p. 55). For this reason, postmodernism gave birth to pluralism/ eclecticism which uphold the fact that there is no universal/ definite/ formal way of coming up with architectural designs, the complexity and form of the design only lays in the hand and mind of the architect. Being a strong believer of postmodernism, Robert Venturi gave a magnificent touch of pluralism in his works. Starting with the Guild House, Venturi deviated from the modernist approach of designing blocks for residential houses, instead of it; Venturi came up with a magnificent building which integrated aesthetics on its look, glass art on its windows and meaning in its form. Pluralism upholds the deviation from the formalized way of coming up with architectural designs. For this reason, Robert Venturi once said that ‘Great architects should not be graded according to the consistency of their works but by the quality of their work’. This further affirmed his stand of deviating from the formalized architectural practices for instance formalized shapes, designs and materials. This is implicated in all his works.

Sunday, May 24, 2020

‘’the Experience of the Great War Stripped Men of Their...

‘’The experience of the Great War stripped men of their masculinity’’explore the ways in which Barker, Sassoon and Owen portray this in their writing. Sassoon and Owen as poets and Barker as a novelist, explore through their works of literature the changing and challenging notions of masculinity experienced as a result of The Great War. Furthermore, all three writers suggest that the often overlooked reality of the conflict was the creation of a subversion of the stereotypical ‘heroic soldier’. Replacing this image through their work, with that of the truth, we see an exploration of the emasculated and dehumanised shell that many men truly became as a result of what they experienced in service. This extends throughout their texts, to†¦show more content†¦Both the scenario explored here by Barker and the closure of Owen’s Disabled with demeaning rhetorical questions ‘And put him into bed? Why dont they come?’ demonstrate a crisis in masculinity and helplessness. However it could be suggested that although society overlooks what is hard to face in Disabled, the reader of Regeneration is expos ed to worse sense of emasculation with the feeling of inadequacy and distance the patients of Craighlockhart experience only being enhanced by their treatment by women. Barker equally uses imagery to evoke emotion focusing closely on his post-war appearance, describing his forearms ‘the groove between radius and ulna was even deeper than a week ago’, not only suggesting that Burns is physically becoming weaker, but also mirroring the ever increased detachment from the man he felt he was- turning into the ‘thin yellow skinned man’ The Great war has forced him to become. Thus we start to realise that this emasculation extends beyond the concept that many men no longer felt physically male in the way they did before the Great War, but largely protracts to the idea they felt they could no longer speak out as a male and their treatment within a society that still strived on pre-war notions of masculine behaviour

Thursday, May 14, 2020

The Battle Of The Somme And Waterloo - 1488 Words

Sarah Cooper HIST 101-001 830538724 In â€Å"The Face of Battle,† John Keegan analyzed the experiences of the individuals involved in the battles of the Somme and Waterloo; he thoroughly examined the advancements of industrialization in warfare and battle strategy between 1815 and 1916. The industrialization of modern warfare during the battle of the Somme, while progressive, was very much still in its experimental stages. While the inventions during this time period were later evolved into much more useful products, it seems as though the organized warfare in Waterloo was much more effective; the soldier’s mediocre training for the Somme was obvious in the chaotic events that occurred. While each battle was disastrous in their own ways, industrialization certainly improved means of warfare and the experience that the soldiers had. The warfare in Waterloo consisted primarily of rifles, swords, cavalry, and artillery; these weapons were most effective close range which resulted in the French and British being in close proximity to one another. With immense amounts of training, a variety of battle tactics and formations, the square was ultimately the most effective. However, despite being located a short distance away from the enemy, thick, black smoke obstructed the soldiers’ vision on both sides of the battlefield, creating a less than optimal battle conditions. Due to the lack of effectiveness of their weapons, success in Waterloo often depended on the experience of theShow MoreRelatedThe Face Of Battle : A Study Of Agincourt, Waterloo, And The Somme 872 Words   |  4 PagesFace of Battle: a study of Agincourt, Waterloo, and the Somme† Summary The book â€Å"The Face of Battle: a study of Agincourt, Waterloo, and the Somme† authored by John Keegan is a non-fiction resource dedicated to enlightening the reader concerning the history of the military with the emphasis being between the 1960s and 1970s. Keegan provides a more detailed and accurate representation of combat in three fundamental battles in British history, and these include Agincourt, Waterloo, and Somme. In additionRead More Book Review of The Face of Battle by John Keegan Essay995 Words   |  4 PagesTHE FACE OF BATTLE John Keegan, the author of â€Å"The Face of Battle† is allowing the reader to view different perspective of history, from the eyes of the soldier. Although by his own account, Keegan acknowledges, â€Å"I have never been in a battle. And I grow increasingly convinced that I have very little idea of what a battle can be like.† Keegan scorns historians for pointing the finger of failure after an evolution occurs and not examining the soldier’s point of view while the battle is transpiringRead MoreThe Face Of Battle By John Keegan880 Words   |  4 PagesJohn Keegan describes his book, The Face of Battle, as a personal attempt to catch a glimpse of the face of battle. This personal aspect that Keegan mentions is essential to his book and is excellently articulated, driving home his point. Keegan, who taught at Royal Military Academy Sandhurst for over 25 years, begins by acknowledging his uneasiness with the fact that even though he taught British cadets military history, I have not been in a battle; not near one, nor heard one from afar, norRead MoreJohn Keegan, the Face of War801 Words   |  4 PagesJohn Keegan, The Face of War As Keegan notes how battle is considered - from the movement of platoons to grand imperial strategy - the true question behind this book appears: what happens to the soldier in war? I recommend the first chapter to anyone who is either planning to, or already pursuing, a career in history, because Keegan swiftly and surely examines the different methods, techniques and materials of military history, details which would normally fill a specialised text. This is oneRead MoreThe Day Canada Became a Nation Essay1963 Words   |  8 Pagesstalemate on the Western Front of the Battle of Vimy Ridge. It was â€Å"the Canadians willingness to forgo nationalism in the interests of efficiency and effectiveness that marked a new† (Dickson 40) transition of the ending of war. Through the second battle of Ypres, the Battle of Aras, and observing the previous bloodbath at the Battle of The Somme, the Canadian Expeditionary Force (C.E.F) perfected their defense tactics and techniques to fight in the evolutionary battle that made Canada a nation. Read MoreConvergence of Military Revolutions1409 Words   |  6 Pagesanticipation of the War and Doctrine failed. The military leaders who entered the war made faulty assumptions regarding the strength of the enemy armies and in that caused many avoidable casualties. The techniques of war were those that had been used at waterloo, with a single core commander leading the way. What they did not realize was that the World War would have the entire world as its battlefield and therefore failed to perform and plan accordingly. Among these was the decision by Douglas Haig (SheffieldRead MoreThe Allied Powers of the First World War2766 Words   |  11 Pagescommanders, experienced in fighting small colonial wars, had to quickly adapt to a very different set of circumstances. The end of War marked a decline in the respect of authority. Economical effects of massive casualties, during carnages like the Battle of the Somme (1916), became felt and evidences of Generals incompetence were brought to light (for example in 1927 publication of Lions Led by Donkeys: Showing how victory in the Great War was achieved by those who made the fewest mistakes by British CaptainRead MoreRemebering Vimy Essay2496 Words   |  10 Pagesto it, is that of Vimy Ridge. On April 9, 2007 over thirty-five hundred high school students from across Canada congregated at the newly restored Canadian National Vimy Memorial near Vimy, France. Their presence marked the 90th Anniversary of the Battle of Vimy Ridge and commemorated Canadian soldiers who fought and died on Easter Monday 1917. A patriotic scene to behold, students dressed in replica World War I uniform shirts, proudly waving Canadian flags, spontaneously singing rousing renditions

Wednesday, May 6, 2020

Bennett And Maffesoli s Theory Of The Blurring Of...

A contemporary example which can be used to illustrate the point of Bennett and Maffesoli’s theory of the blurring of divisional lines, which makes subculture tricky to identify the ‘Fabulus of Unicorns’ (VICE 2015). The polyamorous group are arguably an appropriation of the ‘furries’ subculture, and the imagery has already been part of alternative culture and appropriated into mainstream festival wear for some time. They actively differentiate themselves from the ‘normals’ with fulltime use of glitter, multi coloured hair, animal print in a style reminiscent of the Cockettes (Weisman and Weber 2002) of late 1960s San Francisco, who also lived in a polyamorous commune and used white middle class privilege to facilitate a lifestyle of†¦show more content†¦These scholars theorize deviant behaviour using medical concepts. â€Å"(Blackman 2014: 499). Perhaps the rejection of the term is to shed the negative connotations previously associated with subculture, as an aggressive and disruptive force within society. Which raises the interesting point, off subculture being difficult to clearly identify in relation to the mainstream, once the disruptive element has been pacified and also because of the reinvention of existing culture. The idea that culture has stagnated due to nostalgia, explains why it is difficult for some social and cultural commentators to recognise emerging contemporary subcultures. Petridis (2014) and Moss (2015) both say it is impossible to tell someone’s identity by clothing and there have been no recent new subcultures. Petridis does discuss Haul Girls and Seapunks, but addresses the similarities between Haul Girls and Mods, and likens Seapunks to 1990s Grunge. So, it is not that subculture is no longer a relevant term, but that these contemporary subcultures are a revitalisation of what has gone before, and pose little challenge to society because of their familiarity. However, the binary of Haul Girls and Seapunks still

Tuesday, May 5, 2020

Market Entry Strategy Of UniCredit Group †MyAssignmenthelp.com

Question: Discuss about the Market Entry Strategy Of UniCredit Group. Answer: Introduction UniCredit is an internationally acclaimed financial institution which has its operations in 22 major European countries. This financial institution has its strategic position in Eastern and Western Europe and thus the company has largest market share. The operations of UniCredit group is found in Ukraine, Turkey, Slovenia, Serbia, Russia, Romania, Poland, Kyrgyzstan, Kazakhstan, Lithuania, Latvia, Hungary, Germany, Estonia, Czech Republic, Croatia, Bulgaria, Bosnia-Herzegovina, Azerbaijan, Austria. The origin of this group dates back to the establishment of an institution in the year 1473, called Rolo Banca. Several specialized business divisions are present in UniCredit Group. This includes investment banking and Corporate Banking division, private banking, families and SME banking. The group also has a CEE division that emphasizes on operations in 19 Central and Eastern Europe countries. Presently the chairman of the group is Giuseppe Vita and the CEO is Federico Ghizzoni (Unicredi tGroup.eu 2018). This study is based on the assignment 1 and 2 which emphasizes on the early market entry strategy, merger of HVB Group and the UniCredit Group and the strategies taken up by these groups. Benefits and drawbacks of the first mover market entry strategy in comparison to the follower or late market entry strategy. First mover can be described as a competitive a business receives when it first tries to capture the market and brings a service or product in to the market before any other competitor does. Thus being the first in a market specifically increases the brand recognition and the loyalty of the customers before the other market competitors that are entering the market later. Another important benefit that a certain first mover company receives is the ample amount of time to improve the service and the product (Boldrin and Levine 2013). The advantages of a company being the first mover are as follows: the company gains the benefit of establishing its product as an industry standard; a long lasting impression is created by the company along with the strong brand image that give boost to the brand image; coming first in to a market provide strategic advantage with respect to the hiring skilled employees, contracts with the vital suppliers, location benefits and resource control; other advantages include less cost of attached to the new product launches in comparison to the new entrants (Vecchiato 2015). The other benefits include: Technology leadership- the first movers get an opportunity to make technology used in the product harder to replicate or copy. The first mover company for example can reduce the cost of the product which will be hard for the late movers to follow. This effectively increases the first mover company to establish an advantageous position in terms of product costs. The other way includes securin g the new products with patents by the first movers; Control of resources- the second benefits arises from the strategic control of resources; Buyer-switching costs- this is an exclusive benefit of the first movers, and the late movers pay a hefty price in order to make the reluctant customers choose their products (Markides and Sosa 2013). Drawbacks of being the First Mover- Although there are several advantages for being a first mover, however there are certain drawbacks that do not guarantee advantage: The first movers have to make additional arrangements in order to persuade the customers to try a new product. Whereas, for the late movers it is easy to establish the business on the lines of the previous entrant because the customers are already informed about a specific product (Loschelder et al. 2014). The late movers make cautious decisions and try to avoid the mistakes made by the first mover. The late movers make use of the opportunity of capturing the market where the first mover has failed to capture the customer attention. There is always a chance of making better products through the reverse engineering. This option is truly lacked by the first movers. The late movers can take the advantage of improving on the sections and areas where the first mover entirely overlooked (Loschelder et al. 2014). There are several examples of companies that were not the first movers and still are now considered to be market leaders: Google- before google came there were previous entrants like Infoseek and Yahoo. However, Google improved their search engine and effectively and Google now control 65% of the search in search engines; Southwest Airlines- this airline was a late mover in to the airline sector, still this company expanded fast and now they are the second largest airlines in the world (van Loon 2012). Retail banking and its entry timing in to a foreign market as a first entrant in a foreign country There are factors that play a major role in deciding the timing of a retail banking entry in to a foreign country. The several factors are listed as below: The capabilities of a firm is decided by its competencies, what areas it is good at and what it does better than the other market rivals. Thus, for a banking company to become have all the better qualities than all its rivals takes time to build. Banks begin to earn a large margin of profit only after a certain period of time, and that too the profit is based on the number of customers it serves. Gaining popularity and faith of the customers as a reliable requires a lot of time. Thus, when a company decides to expand its branches into the foreign countries, its own capabilities must be at a peak position. This timing of foreign market entry comes only after it has gain ample confidence and success in its base country (Kotha, Zheng and George 2011). Characteristics of the host country in to the retail banking firm will enter plays an important role. These characteristics include the market economy size, technological sophistication, industrial market structure. The host country must promote the options of foreign direct investment (FDI) so that foreign institutions can easily enter the foreign market without any hurdles. The timing here also plays a crucial role, the environment within the country that promotes a favorable foreign investment will attract the institutions like retail banks to enter in to a foreign country. Timing of such expansion is vital as it leads to an increase in higher profits by the banking entities. The other vital characteristics that are also important include institutional environment, political stability, taxation policies, price of the natural resources, employment and wage laws. All these factors influence business environment to a large extent and thus the decision of a retail banking entity to en ter in to a foreign country will largely include the an assessment of these factors (Nielsen and Nielsen 2011). Competition is a vital aspect of any business entity that wants to survive and competence with all the rivals in the same market environment. Entering in a foreign market also included a crucial assessment of the presence of the market competition in that country. The presence of the level of competition in foreign country will deter most of the companies to expand their branches. However, if that same country lack the market competition, then it will be easy for a new entrant to open a new branch and introduce new products that will attract the more customers. Economic factors are the sole promoters that push a foreign business entity or a retail banking firm to invest in to a foreign country. If a country provides ample opportunities through its economic services, then the likeliness of investment by the retail banking firms will increase. This again depends on the timing of the economic condition of a country, if a country is willing to open its domestic market for the foreign direct investment. Then, such opportunities can be directly linked with the timing of market entry (Goldfarb and Xiao 2011). Geographic proximity and whether it contributes to the success of market entry Geographical proximity play a positive role in contributing to the success of market entry because close proximity helps in easy conduct and management of the whole business process. The increased availability of the geographic information related to the consumers provides an added advantage and scope for the companies to use such information for the purpose of marketing. It is known fact that the social influences are greater when there is a close geographical proximity. The lack of the social network data implies that the influence of the consumers that are in geographically in close proximity can be effectively distinguished from the social proximity. The geographical and the social proximity are much related concepts and thus for this reason the geographic proximity data can be used effectively when the social proximity is absent. Thus expansion of the business and companies to the regions that are in close proximity can lead to increased compatibility between the people (Meyners et al. 2017). It is seen that due to societal, cultural and legal differences the foreign market which is located geographically close often seem to psychologically distant. The two major issues related to the psychological difference are: it is easier for the firms to enter foreign markets when there exists a close psychological proximity; the perception of psychological differences is sometimes based on the false perceptions rather than realistic belief. Expanding in to countries that are in geographically close proximity helps in reducing the complexities that arise due to the societal and the cultural differences. This makes the management of the operation similar to the management operation in the home country. Considering the case of the UniCredit Group, the company expanded in to the neighboring European countries which was under the same economic group and had similar less cultural and societal differences (Thornton, Ribeiro-Soriano and Urbano 2011). Expanding in to the neighboring country which is geographically in close proximity can be effective to a large extent. The effectiveness can be related to the understanding at the governmental level. Countries that are in close proximity often undergo in to promoting business environment that influences each others market. Due to the increased effect of the globalization, the market economies are open and thus countries often prefer to have foreign direct investment from the foreign institutions. Countries often open their market to increase their annual gross domestic product (GDP) from the foreign institutions that operate in a country. Countries often make special economic zones for the foreign entities and exempt them from the paying extra taxes and labor laws also are also made flexible for these foreign entities. When the neighboring governments are stable, it has a positive impact on all the governments that are geographically in close proximity. Stable governments promote a h ealthy growth environment for the domestic as well as the international players. Thus stable governments create opportunities for business and firm expansion which are otherwise detrimental (Autio and Fu 2015). Firms increasingly depend on the knowledge sourced from the other funds in order to enrich their own capabilities and knowledge base. Thus, engaging into merging and collaborations increases the potentiality of accruing knowledge, which otherwise would not have been possible. More demanding customers, shorter life cycle of the products and the ever-increasing global competitions have made the firms realize that working or collaborating with the others can effectively solve their problem. These mergers and the collaborations effectively make the business entities and firms resilient to the rapid changes occurring in the domestic and the global market. Firms and the institutions frequently undergo collaborations for the purpose of having advantages from the other market rivals and competitors. Collaborations that occur are based on the reducing the time for the development of the innovations, gaining knowledge from the partners, resource and risk sharing, increase the diversified knowl edge base. Inter firm mergers and collaboration are found to occur frequently between the companies that are geographically located in close proximity. The proximity can be broken down to two major types: non-spatial proximity and geographical proximity. The non-spatial proximity includes the organizational proximity, cognitive, technological, social, cultural and institutional proximity. The merger or collaboration generally occur between organizations are entirely based on the technology acquisition, knowledge transfer and knowledge sharing. These are often the primary goals of any merger of collaboration. According to some authors, the degree of geographical proximity is described as the geographical distance between two entities (Berchicci, King and Tucci 2011). Thus, it is seen that geographical proximity is playing a major role in defining the success in relation to the market entry. Knowledge sharing and knowledge acquisition are the sole criteria that pushes firms to enter in to foreign markets that are geographically located in close proximity. It is often seen that when companies want to expand in to the neighboring countries, they often choose to move in to a joint venture or from a collaboration. These collaborations or joint ventures arise between business entities that belong from the same industry (Chetty and Michailova 2011). For example, if a bank wants to expand its branches in to the neighboring country, it will look to form a collaboration with a company which is also a financial institution or a bank. The same is true for the automobile firms. If a foreign company wants to launch it automobiles in to different country which previously do not have any manufacturing base, then it forms joint ventures with the domestic company of that country. Such collaboration are solely based on the technology transfer and also introduction of the product which would otherwise have costed more capital to set up its own manufacturing plant (Killing 2012). Conclusion Thus, from the above discussion it can be concluded that, UniCredit and HVB Group were leading banking institutions before the merger took place. After the merger in the year 2005 the company even soared to new heights made the UniCredit Group one of the best financial institutions in Europe. The study also focusses on the benefits arising from being first mover in to any market. Although there are certain benefits associated with first moving, there are certain drawbacks that tend to help the later movers tremendously. References Autio, E. and Fu, K., 2015. 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